Selling the crown : the secret history of marketing Rolex / Brendan M. Cunningham.
Material type: TextPublisher: [United States] : [publisher not identified], [2022]Copyright date: ©2022Description: 158 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9798218018368
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Jost Bürgi Library Reading Room | TS544.9.R65 C86 2022 (Browse shelf(Opens below)) | Available | 31560000009783 |
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TS544.9.R65 Rolex philosophy / | TS544.9.R65 B45 2007 Rolex : i modelli prestigiosi e la storia di un marchio leggendario / | TS544.9.R65 B87 2002 The Rolex report : an unauthorized reference book for the Rolex enthusiast / | TS544.9.R65 C86 2022 Selling the crown : the secret history of marketing Rolex / | TS544.9.R65 D69 1996 Rolex wristwatches : the best of time : an unauthorized history / | TS544.9.R65 G67 1989 Rolex / | TS544.9.R65 G67 1989 Rolex / |
Includes bibliographical references (pages 146-158) and index.
"During World War II, a new front opened in the battle between the Axis and Allied powers: propaganda. Little-known archival records reveal that in the postwar period, British veterans of covert warfare applied their experiences in a new arena: advertising. This is the inside story of those who marketed Rolex, one of the most valuable and secretive brands in world history. The company's reputation for luxury and exclusivity was built, in part, using the strategies and tactics that were sharpened through secretive global conflict."
"During the 'Swinging 60s,' the J. Walter Thompson advertising agency (JWT) designed and deployed international advertising for Rolex. A JWT employee was there when the first explorers returned from summiting Everest, cementing Rolex' role in adventure and daring escapades. Not every effort was equally successful, but they amount to a fascinating and compelling tale"--back cover.
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