MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02193cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1376474331 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240916174105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230419s2022 xxua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9798218018368 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1376474331 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IWA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
IWA |
| Modifying agency |
IWA |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
OCLCL |
| -- |
OCLCQ |
| -- |
NYHRS |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sz--- |
| ISO code |
CH |
| -- |
CHE |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/geographicAreas/e-sz |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cunningham, Brendan M., |
| Relator term |
author. |
| 9 (RLIN) |
7859 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Selling the crown : |
| Remainder of title |
the secret history of marketing Rolex / |
| Statement of responsibility, etc. |
Brendan M. Cunningham. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[United States] : |
| Name of producer, publisher, distributor, manufacturer |
[publisher not identified], |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2022] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
158 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 146-158) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"During World War II, a new front opened in the battle between the Axis and Allied powers: propaganda. Little-known archival records reveal that in the postwar period, British veterans of covert warfare applied their experiences in a new arena: advertising. This is the inside story of those who marketed Rolex, one of the most valuable and secretive brands in world history. The company's reputation for luxury and exclusivity was built, in part, using the strategies and tactics that were sharpened through secretive global conflict." |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"During the 'Swinging 60s,' the J. Walter Thompson advertising agency (JWT) designed and deployed international advertising for Rolex. A JWT employee was there when the first explorers returned from summiting Everest, cementing Rolex' role in adventure and daring escapades. Not every effort was equally successful, but they amount to a fascinating and compelling tale"--back cover. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Montres Rolex S.A. |
| General subdivision |
Marketing |
| -- |
History |
| Chronological subdivision |
20th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Wrist watches |
| Geographic subdivision |
Switzerland |
| General subdivision |
Marketing |
| -- |
History |
| Chronological subdivision |
20th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
Switzerland |
| General subdivision |
Wrist watches |
| -- |
History |
| Chronological subdivision |
20th century. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
HELD BY NYHRS - 2 OTHER HOLDINGS |