000			02193cam a2200337 i 4500
001			on1376474331
003			OCoLC
005			20240916174105.0
008			230419s2022 xxua b 001 0 eng d
020			_a9798218018368
035			_a(OCoLC)1376474331
040			_aIWA _beng _erda _cIWA _dIWA _dOCLCF _dOCLCO _dOCLCL _dOCLCQ _dNYHRS
043			_ae-sz--- _cCH _cCHE _0http://id.loc.gov/vocabulary/geographicAreas/e-sz
100	1		_aCunningham, Brendan M., _eauthor. _97859
245	1	0	_aSelling the crown : _bthe secret history of marketing Rolex / _cBrendan M. Cunningham.
264		1	_a[United States] : _b[publisher not identified], _c[2022]
264		4	_c©2022
300			_a158 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 146-158) and index.
520			_a"During World War II, a new front opened in the battle between the Axis and Allied powers: propaganda. Little-known archival records reveal that in the postwar period, British veterans of covert warfare applied their experiences in a new arena: advertising. This is the inside story of those who marketed Rolex, one of the most valuable and secretive brands in world history. The company's reputation for luxury and exclusivity was built, in part, using the strategies and tactics that were sharpened through secretive global conflict."
520			_a"During the 'Swinging 60s,' the J. Walter Thompson advertising agency (JWT) designed and deployed international advertising for Rolex. A JWT employee was there when the first explorers returned from summiting Everest, cementing Rolex' role in adventure and daring escapades. Not every effort was equally successful, but they amount to a fascinating and compelling tale"--back cover.
610	2	0	_aMontres Rolex S.A. _xMarketing _xHistory _y20th century.
650		0	_aWrist watches _zSwitzerland _xMarketing _xHistory _y20th century.
650		0	_aAdvertising _zSwitzerland _xWrist watches _xHistory _y20th century.
942			_2lcc _cBK _n0
948			_hHELD BY NYHRS - 2 OTHER HOLDINGS
999			_c5763 _d5763