La fabrique de l'innovation / Gilles Garel, Elmar Mock.
Material type: TextPublisher: Paris : Dunod, 2012Description: 176 unnumbered pages : illustrations ; 22 cmContent type:- still image
- text
- unmediated
- volume
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Jost Bürgi Library Reading Room | TS544.9.S93 G37 2012 (Browse shelf(Opens below)) | Available | 31560000062253 |
Includes bibliographical references (pages [173]-176).
31560000062253 17832
The innovative and unique brand concept of the SWATCH brand of popularly priced wristwatches examined from a marketing and bussines perspecvtive
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