La fabrique de l'innovation / Gilles Garel, Elmar Mock.

By: Contributor(s): Material type: TextTextPublisher: Paris : Dunod, 2012Description: 176 unnumbered pages : illustrations ; 22 cmContent type:
  • still image
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s):
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Jost Bürgi Library Reading Room TS544.9.S93 G37 2012 (Browse shelf(Opens below)) Available 31560000062253

Includes bibliographical references (pages [173]-176).

31560000062253 17832

The innovative and unique brand concept of the SWATCH brand of popularly priced wristwatches examined from a marketing and bussines perspecvtive

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