TY  - GEN
AU  - Mueller-Maerki,Fortunat F.
TI  - Watch and Clock Brand Catalogs Collection,
CY  - New Jersey.
KW  - Bulova (Firm)
KW  - Catalogs
KW  - E. Howard Watch and Clock Company
KW  - Hamilton Watch Company
KW  - Jaeger-LeCoultre (Firm)
KW  - Junghans Uhren
KW  - Omega SA
KW  - Seth Thomas Clock Company
KW  - Swatch Group
KW  - Tissot SA
KW  - Clocks and watches
KW  - Clock and watch makers
N1  - Access is open for research use
N2  - The Watch and Clock Brand Catalogs Collection consists of catalogs issued by individual clock- and watchmaking companies advertising their products for a certain time period (usually a year, a season, or a month). These works were produced with the intent of advertising products for sale, both to individuals and to retailers, and accordingly depict watch and clock designs, prices, and technical information as well as advertising material like staged photography, illustrations, and written copy; This collection includes both original and facsimile catalogs. Original catalogs exist in diverse formats and may be in the form of perfect-bound or saddle-stitched books or booklets, pamphlets, or folded leaflets and may be either color-printed or monochromatic. The format, size and style of the catalogs varies greatly across time, location, brand, and target audience. Some may be comparable in size and expense to a published book, whereas others may be a single sheet folded to a 6 inch square. The original catalogs mostly cover 1950 to present, with earlier catalogs existing only in facsimile form, but the collection does include some originals from the early 20th century; Some of the facsimile catalogs were issued as physical facsimiles designed to reproduce the size, binding, and typesetting of the original. Others exist as printouts of digital scans. The majority of the collection's holdings dated prior to 1901 are in facsimile form, and the facsimile editions are almost exclusively for catalogs dating from 1852 to 1901. Catalogs from this period varied in design but are largely similar in format as saddle-stitched booklets under 10 inches tall. They were designed to be ephemeral and, as such, can be as small as 4.5 inches tall. Predating readily accessible color-printing, they are printed in exclusively black ink - though some feature a cover printed on color paper or card - and their primary decorative elements are typographical and engraved images of the products; The printed digital facsimiles come from a variety of sources - some were provided directly to Fortunat Mueller-Maerki by other libraries and institutions and are identified as such in their title pages, some were sourced from online repositories and others were photocopied directly from original or facsimile editions; This collection includes catalogs from over 100 brands, many of which are represented by only a single catalog. Brands which are more strongly represented in the collection, or which are of particular significance, include Bulova, Howard, Hamilton, Jaeger-LeCoultre, Junghans, Omega, Seth Thomas, Swatch, and Tissot
ER  -