Rolex philosophy /
Mara Cappelletti.
- 239 pages : illustrations (chiefly color) ; 33 cm
"First published in Italian under the title Rolex Philosophy in 2023 by White Star"--Title page verso.
Includes bibliographical references.
A glimpse at the legend -- The history of the brand -- Rolex: infinity modern -- The models: history and evolution -- Oyster: a project with consistency -- Collectable pieces -- Opinions.
"Rolex, the great creation of inventor and entrepreneur Hans Wilsdorf, is a worldwide phenomenon. This rich photobook uses images, direct testimonials, unpublished interviews, contemporaneous ads, archive materials and excellent narration to recount the path from the inception of this world-famous watch brand to the present day. Follow the evolutionary path of the innovative techniques and extraordinary designs that made Rolex the powerhouse it is today. Discover the true and unique, inimitable Rolex philosophy – the identity at the heart of a century-long success. Written by author and jewelry expert Maria Cappelletti, Rolex Philosophy is a meticulously illustrated journey through all things Rolex"--