La fabrique de l'innovation / Gilles Garel, Elmar Mock.
Material type: TextPublisher: Paris : Dunod, 2012Description: 176 unnumbered pages : illustrations ; 22 cmContent type:- still image
- text
- unmediated
- volume
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Jost Bürgi Library Reading Room | TS544.9.S93 G37 2012 (Browse shelf(Opens below)) | Available | 31560000062253 |
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TS544.9.S93 B37 1993 Die andere Uhr / | TS544.9.S93 C37 1992 Swatchissimo, 1981-1991 : l'extraordinaire aventure Swatch = the extraordinary Swatch adventure / | TS544.9.S93 D66 2012 Histoire du Swatch Group / | TS544.9.S93 G37 2012 La fabrique de l'innovation / | TS544.9.S93 H36 1986 Swatch o'clock rock : von Stonehenge bis Rockwatch : Streifzüge durch die Zeit, Glanz und Glorie einer helvetischen Schlüsselindustrie / | TS544.9.S93 P44 1994 Phénomène Swatch : la collection Blum : exposition du 21 janvier 1994 au 27 mars 1994 / | TS544.9.S93 S92 1991 Swatch yourself : the very complete Swatch collection ... |
Includes bibliographical references (pages [173]-176).
31560000062253 17832
The innovative and unique brand concept of the SWATCH brand of popularly priced wristwatches examined from a marketing and bussines perspecvtive
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